Businesses rarely keep all of their critical content stored in a unified location. Instead, content is stored either in multiple locations online, or on numerous individual devices. That means that with every edit a user makes, yet another version of that content is saved. Before long, dozens of versions of individual pieces exist, which violate brand and compliance standards, and muddle what was once a compelling message. More importantly, multiple versions of critical content are sitting on individual devices in file formats that are prone to hacking and theft.